My family enjoys attending live events together.  Rock and classical concerts, plays, operas, ballets.  Have you noticed how expensive these events have become over the past few years to the point where most families cannot afford to attend events!

Apparently CBC sent an undercover agent to pose as a scalper to a Las Vegas convention and it turns out that Ticketmaster (owned by Live Nation) actually recruits professional scalpers!!  CBC has video footage, recorded conversations that Ticketmaster turns a blind eye to ticket buying bots and fake identities.  Why you ask, it’s all about money.  If you purchase an individual ticket, value $209.50 Ticketmaster makes $25.75 but when it is resold for $400, they make an additional $76 on the same ticket!

Less than a decade ago Ticketmaster’s position was “I believe that scalping and resales should be illegal.”  They have obviously changed their position when they have reseller brokers and scalpers with hundreds of accounts each.  They even have a professional reseller program just for scalpers and spent millions of dollars to develop this tool!  This is a direct violation of the company’s terms of use.  There is even a reward system for scalpers, if they hit milestones in annual sales, Ticketmaster will knock a percentage point off its fees.  Doesn’t this seem incredibly unethical to you?

Good for CBC for initiating this investigation and if the general public could express their disgust and If more performers would speak out and condemn Ticketmaster, maybe we regular folk could attend these events.  In 2009, Bruce Springsteen said he condemned this practice and said “the merger of Ticketmaster and Live Nation would make the current ticket situation even worse for the fan than it is now by Ticketmaster and Live Nation coming up with a single system, thereby returning us to a near monopoly situation in music ticketing.”  How right he was!!

Colleen Saunders is a 20 year veteran in the mortgage industry, serving Oakville,  Burlington, Mississauga and Toronto and offering all mortgage related services such as 1st & 2nd mortgages, private mortgages and more.

To contact Colleen, please fill out the form on  www.mortgagesbycolleen.ca  or call 416-459-2406

https://www.cbc.ca/news/business/a-public-relations-nightmare-ticketmaster-recruits-pros-for-secret-scalper-program-1.4828535?cmp=news-digests-canada-and-world-morning

https://www.cbc.ca/news/business/ticketmaster-prices-scalpers-bruno-mars-1.4826914?cmp=news-digests-canada-and-world-evening